Communication study Essay Example | Topics and Well Written Essays - 500 words

Communication study - Essay Example The importance of paradigms is greatly emphasized in the chapter as an important aspect in social research. For instance in political life, different paradigms normally exist in the form of ideologies and political orientations which basically seek to address the same issues. It is further seen that paradigms will normally change over time as new issues arise. Every paradigm is sooner or later affected by many challenges and limitations and this creates the need for new dimensions. At the core of social theory, two paradigms are seen to take preeminence. Macrotheory seeks to look at social institutions from the general perspective and how societies interact with one another. For instance, the struggle realized between the bourgeoisie and proletariats as studied by Karl Marx is an example of Macrotheory. On the other hand, microtheory analyses the interactions of individuals at the very basic and intimate level. For instance, in studying human interaction, focus can be paced upon the difference in the behaviors of boys and girls. The chapter further provides the important link between theory and research as realized in social science. Basically, research is used in testing the many theories usually inherent in social inquiry. Chapter three provides a lucid explanation on the importance of ethics in social research. Indeed, it is seen that any scientific research must always be conducted within a given set of limits and ethical considerations in order to qualify as effective. There is a specific code of conduct which must always be observed by the researchers in any inquiry (Babbie, 2006). For instance, considering that social research will normally involve intrusion into the lives or aspects of other people, it is importance to ensure that all the people involved in such inquiry voluntarily offer themselves for the research. In the same way, the researcher must always safeguard the safety of the participants and the confidentiality of the information provided